Hunt like a hungry lioness


One Friday in late January, my mentor and I had a meeting. We usually have meetings. Sometimes they’re loose meetings with no agenda, like a catch up over breakfast, other times they’re not loose meetings, they’re meetings with a heavy agenda, like to discuss growth and strategy and such like.

We met that Friday over an early dinner at For You, a Chinese restaurant off Gitanga Road, in Kilimani.

The agenda for our meet was to set our annual goals. He’s my mentor but he’s also my accountability partner, and I his. (Or so I believe.) Everybody needs a mentor and an accountability partner, it doesn’t matter how strong a wilful character you swear you have. You need someone to keep an eye out for you, to make sure all your balls remain in the air. Better for you if you have more mentors and accountability partners than you think you need – it’s never an undoing.

Well after two hours and a half cleared plate of chilli honey chicken and vegetable rice, we each had our goals. They were nice goals, I believe. Personal goals. Business goals. Development goals. Money goals. Creative-type goals. Non creative-type goals. Goals they call S.M.A.R.T goals: Specific. Measurable. Attainable. Realistic. Time-bound.

I drafted the goals in my notebook, and later refined them in a Google Word document I shared with him the next morning. Sharing them felt like sharing a secret how-to-succeed-in-life manual. Or like sharing a map to where the buried treasure lies.

There’s a quote by Greg Reid I absolutely love. (Reid is an author and motivational public speaker. And he’s wealthy. Really wealthy.) Reid says, “A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true.”

This Google word doc was our plan. And our dreams.

That was late January, when we set our goals. Life happened after that: I got married. He published his novella. I dove into being consistent with sharing content on Craft It and our just-launched YouTube channel. He travelled to Zanzibar, then to Amsterdam. I travelled to Nyeri and twice to Kaplong. He got a new wardrobe. My pants stopped fitting me. He discovered Otile Brown. I slacked on my consistency. He got carried away with his own responsibilities to notice my slack. I sat quite in an open corner hoping my chicken wouldn’t come home to roost.

But they do.

The chicken always comes home to roost.

We met again in September, last week, to take stock over drinks. Ideally, we should have been meeting every quarter to take stock and revise the goals for the next quarter. But that didn’t happen. Obviously. There’s no excuse to why it didn’t happen, really. Just slack begetting more slack.

Anyway, we met last week on a Thursday afternoon. A hot Thursday afternoon. I had a headache because of the sunshine and the rendezvous – Crossroads Kasuku – had poor ventilation. I was mighty uncomfortable.

We reviewed his goals then mine. I was doing terribly – out of the 12 goals I’d set, I’d achieved to completion only five goals (to be honest with you, they were not difficult-to-achieve goals. I really should have completed them in good time to set bigger goals); four were ongoing goals that had had their good days and not-so-good days. The more important goals – four goals, the ones to do with the growth of my writing and my career – had not gained any momentum.

I was embarrassed, my mentor was displeased. He sighed. “Do you know the problem you have here, Bett?”

“I was too ambitious with myself?”

He scoffed. “No, that’s not the problem. That’s not even a problem. The problem you have Bett, is that you are a full lioness.”

“What does that even mean?”

He took a swig of his bottled water. “You know it’s the lioness who hunts for the pride, yes? The lion doesn’t hunt unless it’s big game, the cubs don’t hunt. The lioness hunts and she also eats last. A lioness who’s full won’t go out to hunt. She’ll sit there with her cubs and play with them.”

He paused to give me time to take it in, I looked away, shrinking.

He continued, “A hungry lioness is faster because she’s lighter. She’s more aggressive, more fierce, more determined. She won’t go back to her cubs and to the lion without any food.

“Bett, you need to be a hungry lioness. Always be a hungry lioness. And stay hungry. Make money your kill and hunt it like you’re a hungry lioness.”


Which brings me to my point.

I’m putting together a miniseries about the hungry ‘lionesses’ of this jungle called Nairobi, and what it is that gets them up and out to hunt. What makes them hungry. What keeps them hungry. What are they hunting for, what’s their kill?

The miniseries will be titled – drum rolls – ‘Hunt like a hungry lioness’.

It’ll be a miniseries, which means that we’ll have select stories running for a limited period of time.

I’m currently curating the shortlist of the guys and girls that’ll honor this brand with a feature about their hunting.

I hope it lights a fire in you as I know it will in me.

A short and useless story about my fingernails
Mixed signals

Comments (2)

    • Bett

      Stay tuned, Muindi. I’ll share them Wednesdays and Fridays.

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Florence Bett-Kinyatti


Columnist Saturday Nation Writer Craft It Author of best-selling ‘SHOULD I?’ and ‘HOW MUCH?’ ~ Guiding word: Overdrive Subscribe to our Newsletter👇🏾
  • Dear God, 
It’s me again.

I don’t pray as often as I need to, You know that. I don’t kneel by my bed in child-like humility, as Muna does. I don’t whisper a prayer in the morning. Or at noon. Perhaps just in the evening. 

This going-to-church habit is a constant false start. So is reading the Word. 

I’m often guilty but I also know: You and I have a language only we can understand. 

I speak to You through this gift You bestowed upon my Kale shoulders, this gift to write in colour. It’s a gift that sometimes feels like a curse, a burden I have no choice but to pursue. 

Yet other times – most times, actually – it’s the very breath of my essence. Everyday I sit to write, when the words flow from my head and heart through my fingers to the page, I feel You next to me. 

You are here, Lord. Hovering. Lingering. Swooshing about in Your regal robes, like a character from Bridgerton.

Sometimes You get so close I can feel You breathing on my neck and I’m like, ‘Err, God, do You mind, personal space?’

And You chuckle uncomfortably. ‘He-he, of course. Of course.’

I’m here to tell You, Thanks!

I hosted my first in-person event last March, Lord, thank You to all the lovely ladies who granted me their time and full attention. 

I’ve carried them in my heart since and every day, my prayer is that You bring them closer to the life of abundance they each seek. To their own version of wealth. 

I always call them by their name: Becky. Purity. Lindsay. Wangui. Naomi. Shiqow. Mercy. Liz. Winnie. Polly. Nduta. Lynet. 

And Mike. 

Dear Lord, I’m prepping for my next in-person event in June, Inshallah. 

Walk with me as I get there. 

Love always,

  • Highlights from our first-ever in person event hosted by Craft It and @financialfitbit 
Thanks to all the lovely ladies — and gent, hehe — who honoured us with the privilege of their time and attention. And colourful energy. It’s been weeks since and it’s only now that I’m coming down from the high. 

Thank YOU!

🎥 @mikemuthaka 

#craftit #author #MakeYourMoneyMatter #personalfinance #money
  • I am a woman.

I’m strong. I’m brilliant. I’m like a comet shooting across the sky, I’m so bright you have to put on shades to see me.

I’m almost 40, I’m almost fully realising myself as a woman and the power of womanhood I possess.

I’m so powerful that if KPLC connected me to the national grid, I’d power up this country and we’d never have another blackout.

Ho! Ho! Ho!


To recognize and celebrate International Women’s Day today, I’d like to recognize and celebrate eight women.

I have eight things to give away to each of these women:
a) Two tickets to my upcoming event on March 18 with @financialfitbit Theme is ‘Make your money matter’
b) Three autographed copies of my book ‘Should I?’
c) Three autographed copies of my other book ‘How Much?’

To participate:
1. Like this post
2. Tag women who deserve a win of either event ticket or book (tag as many women as you like)
3. Tell us what you’d like her to win and why she deserves the win
4. Make sure your tagged women follow @_craftit and @financialfitbit 

Here are the rules for the giveaway:
— One woman, one win
— Winners will be contacted via DM
— Giveaway closes at the end of this week, Inshallah, on Sunday 12 March
— Only open to people living in Kenya

All the best!

(Swipe right to see the women I’m celebrating.)

#craftit #internationalwomensday
  • My 2022 word of the year was Wholesome. 

Wholesome meant engaging in moderation and in pursuits that didn’t leave me feeling yucky.

An example: there’re weekend nights I’d go out then have too much to drink. On the drive home, I’d tell GB to stop the car every half mile so I could throw up on the side of the road. Then I’d take three working days recovering. 


No more of that nonsense.

Now I have only two doubles of Singleton whiskey and chase it with water. I eat less food and I eat better. I take my supplements. I treat myself to an early bedtime and arise with my body clock, no alarm.

I spend a lot more time hanging with my kids, Muna and Njeeh. 

I buy fewer things. 

I play the piano. 

I created a disciplined routine for my work and take Thursdays off. 

You catch my drift…

Wholesome has become my lifestyle. 

(By the way, I was asked, ‘Where does this word-of-the-year come from, Bett?’ I don’t know about other people but for me, the words present themselves when I’m journaling. My spirit tells me what it needs; I must be still enough to listen and brave enough to obey.)

My word for 2023 is Overdrive.

My two books have unlocked new opportunities for me as a writer and creative. As an urban brand. I’d honestly not foreseen them. 

I know that if I adjust my sails to where the wind is blowing, these opportunities will translate to wealth.

Last Friday, I listed all the work I’m already doing and all the new opportunities – potential and realised – knocking at my door.

I asked myself, ‘What am I taking up here and what am I dropping?’

The response, ‘None – we go into overdrive and smartly pursue them all.’

#craftit #urbanguide
  • Years ago, my best friend said to me, ‘Bett, we’re almost 40 – forget makeup, let’s take care of our skin instead.’

I had to laugh because this was coming from Terry. Terry my Kisii pal, this fine gyal with skin the colour of honey, the only practising SDA in my circle. 

Terry had spent her 20s and early 30s sleek with Arimis. That’s right, the milking jelly with a lactating cow on its logo. 

Arimis addressed all her skin pickles back then. It was her problem fixer. Her Olivia Pope. It’s the one thing that always said, It’s handled.

Now here she was preaching to us about a consistent skincare regimen in the AM and PM.


It wasn’t until Terry shared her selfies on our girls WhatsApp group that I stopped laughing. It wasn’t until we stood next her – and took these selfies – that I reeally stopped laughing: Terry’s skin was youthful and toned, plump. Hydrated. Moistured but not shiny. 

It looked like it had been kissed by the Greek goddess of radiance. 

So we gathered around her feet and said, ‘Forgive us, master. We are ready now. Teach us everything you know.’

She did. 

Terry and I now spend plenty of time before work and before bed squeezing out little portions of expensive skincare products from expensive tubes, we layer them on our face in a calculated measure.

This serum here is for the circles under my eyes and the fine lines around my mouth.

Turns out I’ve been giving away too much of my face: I’ve been looking too hard, laughing too easily.

I’ll have to spend the next year into my 40s with my eyes half shut and laughing little. I'll have a resting bitch face.

Don’t blame me, blame the retinol.

And age.

#craftit #urbanguide #urbangirl
  • I’m Bett. I’m the author of your favourite books about money. I’m hosting an in-person event in March, Inshallah: This is my personal invite to you.

#craftit #moneymaker #moneyinkenya
  • I am hosting my first money event this March, Inhsallah. It’s the first of quarterly events I have planned for the year. 

(Give me a moment here so I pull myself together long enough to write this. I’m smiling very hard right now, ha-ha, I look like a donkey.)


The event will be in-person. On a Saturday morning, a loose three hours which, I am certain, you’d have burned on some other pursuit you couldn’t account for later. (I’d probably be oiling the hinges of a squeaky door or decluttering my sock drawer.)

My guest host for this edition is Lynet Kyalo. 

Lynet is a personal finance coach under her brand @financialfitbit She also hosts @getyourbagrightpodcast 

Buy your tickets from our Market.

Early bird tickets are discounted until the end of this month.

Limited slots available. 

#craftit #millenialmoney #moneyevent #moneymaker
  • Sometimes I sit down and read my own book. 

Odd, huh?

Reading my own stories is like an out-of-body experience. Or getting introduced to myself again. An outward journey inward.

It’s fascinating.

I also read because I need to improve my writing for my next project.

We call them the Elements of Craft: things like sentence structure and punctuation, word placement, story length etc, they all inform your reading experience.

This is what makes the book easy to read, and has you turning the pages.

Cop your autographed copy and #betteryourmoney 

#craftit #howmuch #millenialmoney #moneymaker